Creative director of advertising

Vanessa=Butterfly

Vanessa=Butterfly

I sit down and the words begin to stumble over each other until they begin to flow. Flow from my mind to the page and soon I know: this was what I was made to do; to write.  I have been writing poetry since I was 14. I started this as a way to express my thoughts, both negative and positive. I now have over 300 poems I want to publish. I never thought I could be a writer. I used to think it was impossible to write poetry, but when life’s troubles build up inside of you, what else can you do?  To hold it in continues the negative activity in your body. To release it frees you.

In the past year, I have neglected this outlet. I only write poems occasionally; whereas, before I wrote up to three a day. Recently, I have decided to blog as a new outlet. It is more straightforward than poetry, but serves the same purpose.

I have always found creative outlets to express myself. In high school, I was a choir major at Las Vegas Academy, a fine arts magnet school. Throughout high school, I developed many hobbies besides poetry. I participated in five dance performances, did photography, journalism, and played the violin. I would recommend this fine arts school to any high school teens who love the arts. Check it out at the LVA website.

Out of all my creative outlets, writing poetry has been the most constant. Writing has allowed me to develop my skills necessary for my future career. Majoring in journalism, I have learned to write to the point. Although, being a dramatic personality, print journalism does not fit me as a career choice. I do enjoy writing articles for public relation newsletters, but that is as far as this investigative journalist will go… copywriting is more my game.

One day, I want to be in a room with 5-10 other people brainstorming ideas for a product. I thrive off of working in a creative group. Communication is my minor and I think the most creative way you can communicate is through an advertisement. It’s glamorous, yet it speaks the benefits of a product in the brightest light. It makes the audience understand its purpose and what it can do for them. It draws an emotional connection to its target and that is when it becomes effective advertising.

The other part of my major is public relations and this is where most of my experience is in. I did an internship as the press intern with CineVegas Film Festival and learned how to market events to the media and local celebrities. My second internship was with the Catholic Newman Center at UNLV as the marketing intern.

I made a public relations campaign starting with the marketing strategy. I did research through online surveys with the target market to confirm the problem and to vote on the tagline. I enjoyed promoting the events for the Newman Center. I created a blog for upcoming events and articles on past events at UNLVNewman.wordpress.com. I increased the database through personal outreach at events and social networking sites. I also used Facebook and twitter as a means of promoting the events posted on the blog.

With the passion I have for advertising, I hope it never is crushed. I want to make it my career and strive to become creative director. Although, I know workaholics do not live life to the fullest and that is why I want goals outside of my career.

I want to have time to publish and promote my three books of poetry. They are divided into religious poems, painful love poems, and hope filled love poetry for different audiences. Although my poems have been published in multiple collection books, I want to publish a book of my own. Along with publishing my poems, I want to produce a CD with my original songs.

What if along the way I find the advertising business to be cruel and unexpected? What if I never take time to focus on my creative goals outside of work? What if I never travel to the places I want? I know that life will throw me off the road I am planning on, but wherever it leads, I know the unexpected will soon be a place I love. Therefore, I am no longer afraid of change.