Google is your Façade

Google can make you happy or sad

Google can make you happy or sad

Google can be more than your resume; it can be your image on the web. You can create the person you want to be. Presenting all your good qualities and hiding the bad.

One way you can hide your personal life from future employers is to create a face name, something besides you legal name. Although your friends won’t be able to find you as easily, you can always find them.

A face name or façade is a good idea even if your personal life doesn’t include getting “plastered” on the weekend and advertising it on your Facebook. One reason is that if you have friends that do, it can destroy your image for prospect employers.

Jachelle explains in her blog that we should use the grandma rule in posting pictures and other messages on our social networking sites like Facebook and Myspace. This is important even if you do place your Facebook under a facade. There is always the chance your name will like to your face name and if you are examined under a microscope, you don’t want the future employer to think you are irresponsible or a lush. Avoid posting any pictures of you drinking or in skimpy clothing because most grandmas would not approve.

Besides hiding your personal life from Google, you definitely don’t want to hide your professional life. Creating a professional blog or web portfolio can help in the area of journalism.  Starting your portfolio include signing up for a blog according to this article. Promoting the blog through social networking sites is the second step. Third is finding professional contacts or your target market on these social networking sites. Finally, linking a professional web site with a portfolio of your works or campaigns you’ve completed so prospect employers can see what you have to offer.

Advertising portfolio

Soon I will need to create an advertising portfolio online for my future boss to examine. Originally knowing little about making a website, I have always had a passion for visual placement and photography.  I want my portfolio online to be easy to navigate but visually appealing. After browsing the web for examples, I found an few inspiring websites.

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Creative

This layout is my favorite advertising portfolio online. The design is easy to read and navigate through. The links to the resume, portfolio and other options is visible but not crowded together or too busy. Besides the layout design, the print advertisements I reviewed were amazing. They had a great copy message along with a creative image.

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Get noticed

I liked this online advertising portfolio because the main screen is creative and draws you in. It makes your want to explore the rest of the site because you want to discover why this firm or copywriter can help your company get noticed. The site does a good job of quenching the curiosity. In the portfolio section, it has print examples, logos, websites, and different types of advertisements.

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Simple portfolio

I liked this online portfolio because it is simple. The black and white theme makes the pictures stand out as the only color on the page. The necessary links are on the top of the page for easy navigation.  The first image is a creative advertisement the author made for a previous campaign.  This shows the capabilities of the artist and impresses the browser immediately because it is the first photo on the page.