Twitter and Facebook is extremely important for journalists. In today’s society, most everyone is on some sort of digital social platform whether it be Twitter, Facebook, Instagram, YouTube, etc. Journalists have to use these tools to their advantage in order to get their messages out into the world.
Journalists can gain thousands of followers on these various platforms. This is helpful to the journalists and helpful to their audience. These platforms give journalists an easier way to communicate with their audience and get their ideas out into the world faster.
There are definitely some hazards that can come with using social media professionally, just like there are hazards with using social media in general. It is important to note that whatever is on the internet is for anyone to see. It is also very hard to get rid of anything once it is posted online. Journalists have to be very smart when it comes to using social media professionally. There are ways it can go wrong, for example, if they post something they shouldn’t have, everyone has already seen it and it could never go away. Social media can easily help a journalist’s career but can also ruin it if not done properly.
Many journalists tweet or post their blog posts, for example. This is a good way to get information out fast, so their audience knows what they are doing. It is also a way to communicate with their audience in an easier way. Many journalists tweet or post back to their audience in order to engage more. Engagement is huge for a company or journalist. It is important to always engage with your audience.
Some best practices journalists should begin using is to always stay consistent. It is important that audiences know who they are following and what material they are going to receive from that person. People follow journalists for certain reasons. It is important to stay with their target audience and communicate directly with them to know and understand what type of material they want.
Journalists have the opportunity to increase their audience and communicate to a bigger audience by using these social media outlets. When it is done correctly, journalists can have thousands of followers and receive high amounts of engagement on all social media outlets. It is important that journalists learn how to use these outlets to the best of their ability in order to communicate the right way to their audience.