Social media’s are great tools for journalists, in particular, Twitter and Facebook. Each of them function differently and serve different purposes, but they do have many similarities in the way that they are able to reach out and connect with audiences.
I do not use Facebook very often, but I am very active on my personal twitter. I have not used Twitter for journalistic purposes thus far, but with the lessons of how beneficial of a tool it can be, I am thinking of starting to be more active with the new Twitter account that I made for this course. I full-heartedly believe that if Twitter is utilized professionally it could be an amazing tool.
Facebook is a great asset to the world of journalism because of the different ways that it can grab an audience’s attention with its use of the headlines and pictures. Facebook has acted as more of a news outlet as opposed to a social media site. There are more articles and blogs that are shared on Facebook compared to normal updates, making this site a great tool for journalist.
The shift in activity on this site, journalists have been able to share their writings more. As people post something that they find interesting, they share it to their followers or friends. By seeing who shares these journalists’ stories, they are able to get a better idea what type of members create their audience. All types of journalists’ have an avenue on this site, not just hard news, fashion, blogs, etc. Political news is a popular topic of Facebook. According to “Pew Research Center” Facebook is the top source for political news among millennials. Here is an example below about Donald Trump that CNN posted to their Facebook page.
When it comes to Twitter, activity is more of how fans react to shows, artists, political figures, and overall news. Also on Twitter, company’s can build a brand to consumer relationship and help aide the company with information to help the growth of the company. “Here’s Why Twitter Redefines Customer Service,” is a great article to read on the topic. This example of how quick and efficient Starbucks replied to a consumer that was not happy with their initial services.
Picture by: Max Hess
With the way that we use technology now a days it is smart for journalists and company’s to communicate on social medias. The only downfall to these social media’s is if the company or journalist does not communicate with its audience in a professional manner.