Social media’s are great tools for journalists, in particular, Twitter and Facebook. Each of them function differently and serve different purposes, but they do have many similarities in the way that they are able to reach out and connect with audiences.

I do not use Facebook very often, but I am very active on my personal twitter. I have not used Twitter for journalistic purposes thus far, but with the lessons of how beneficial of a tool it can be, I am thinking of starting to be more active with the new Twitter account that I made for this course. I full-heartedly believe that if Twitter is utilized professionally it could be an amazing tool.

Facebook is a great asset to the world of journalism because of the different ways that it can grab an audience’s attention with its use of the headlines and pictures. Facebook has acted as more of a news outlet as opposed to a social media site. There are more articles and blogs that are shared on Facebook compared to normal updates, making this site a great tool for journalist.

The shift in activity on this site, journalists have been able to share their writings more. As people post something that they find interesting, they share it to their followers or friends. By seeing who shares these journalists’ stories, they are able to get a better idea what type of members create their audience. All types of journalists’ have an avenue on this site, not just hard news, fashion, blogs, etc. Political news is a popular topic of Facebook. According to “Pew Research Center” Facebook is the top source for political news among millennials. Here is an example below about Donald Trump that CNN posted to their Facebook page.


When it comes to Twitter, activity is more of how fans react to shows, artists, political figures, and overall news. Also on Twitter, company’s can build a brand to consumer relationship and help aide the company with information to help the growth of the company. “Here’s Why Twitter Redefines Customer Service,” is a great article to read on the topic. This example of how quick and efficient Starbucks replied to a consumer that was not happy with their initial services.


Picture by: Max Hess

With the way that we use technology now a days it is smart for journalists and company’s to communicate on social medias. The only downfall to these social media’s is if the company or journalist does not communicate with its audience in a professional manner.


6 comments on “Companies Use Twitter to Fly to the Top”

  1. Teena,

    I definitely agree with you that FB is a big news outlet. I know a lot of people say they get breaking news from Twitter, and that’s true for me, too, but I get my daily news from Facebook.

    I pin all of the big papers and magazines as the first things to show up on my feed. I prefer this compared to getting this stuff from Twitter. Twitter’s word character limit kind of puts me off when it comes to in depth news. I want to read an excerpt from the story with a large picture and Facebook provides that for me.

  2. Hi Teena!
    Great post, I like how you incorporated the two screenshots for examples! You made a lot of great points about Facebook. With the popularization of websites like Buzzfeed, Facebook has managed to stay relevant amongst other social networking sites. I have to admit that I get a lot of my news from Facebook, but a lot of times the information within the articles is not completely accurate. I think more people should be aware of this so that they do not contribute to the spreading of false information. It’s also interesting that companies can use Twitter for customer service purposes, such as your Starbucks example. It’s much easier to tweet a company when you’re unhappy with your service rather than having to call customer service and complain.

  3. I love the pictures that you used for this post. Having the screenshots of some of the things talked about on Twitter and Facebook really emphasize your points. I agree with your overall theme that all types of companies are utilizing social media in order to get ahead. In a digital world, that is the way to really make it. With the Internet, everything and everyone is connected. I think that the Twitter screenshot displays this perfectly. Through the complaint on Twitter, Starbucks was able to message the customer and attempt to reprimand the situation. I think that this type of things is happening across the board in a variety of services and industries. This is really great to me because I feel like it is building a better sense of community.

  4. “According to “Pew Research Center” Facebook is the top source for political news among millennials.” I found this comment quite fascinating to be honest. I would have thought Twitter would beat Facebook in this set of research! You did a fabulous job of researching and really making your point in this post. I appreciated your insightfulness and incorporation of the Facebook World and the Twittersphere. Great post!

  5. I agree with a lot of the points you made in your article. Facebook and Twitter have become hubs of news for a lot of individuals, especially those of a younger generation. Due to their popularity, a lot of the information found on these social media platforms is taken as truth. I’ve found that on sites like Facebook, one must really make sure the information read is accurate and credible. I really thought the photos you used were beneficial to the piece. Having incorporated images of both Twitter and Facebook within the article really strengthened the points you were trying to make.

  6. I think it’s both exciting and a little scary that social media is many people’s number one political news source. Given the way Facebook’s algorithm works, it can be very easy for people to only see limited points of view. Yet at the same time, this can still happen if readers choose what stories they see entirely on their own, as they may stick to sites and channels that lean toward a bias toward either end.

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