We all know that social media is taking over. Everyone is constantly on their phones updating content, and scrolling through their feeds. How does a business stay relevant in such a fast paced environment? These social media tools will make it easier to be constantly up to date.
This website is definitely a lifesaver when it comes to busy schedules. We all don’t have time to constantly be on every social media platform all day long updating new content. Hootsuite is a great tool to schedule posts so you don’t have to worry about it. You can choose to upload to Facebook, Twitter, Instagram, Linked In, and more. It’s a great way to always show face on social media everyday. The hard part about scheduling posts to far in advance is that new content to share is coming out daily. It is important to not schedule things a week out, when it was relevant three days before then.
Adding links directly into posts or on social media sites is a great way to get customers exactly where you want them to be. No one likes searching around and having to find a website page on their own, so linking your customers there will insure there is no frustration trying to find anything. Bitly is a great tool to shorten those long links that make your Twitter post too long or your social media cluttered. It keeps everything nice, clean and professional.
This website is great for when you are promoting a product or service. Let’s say you are in the travel company business. You either write or find a blog post written about beautiful Cancun, and want to let consumers know why they should go there. This post says nothing about you or your business, but you want to create an ad so it shows consumers a link to book their travel with you. This is where sniply comes in. You create a link that displays an ad on the webpage. That way as people are reading the blog posts, they also see this display across the bottom of the screen. This is a great way to get clicks directly to your website while people are already thinking about the place they want to travel.
The great thing about all of the websites is they offer analytics. Being able to track your posts and clicks on links makes it easier to know what your consumers want. Keeping up with social media and all the new trends is already hard enough, and there is no reason to make it any harder. All three of these websites make it easier for your business to drive traffic to your website, and in turn hopefully increase sales.