Social Media Tools You Should Know About

We all know that social media is taking over. Everyone is constantly on their phones updating content, and scrolling through their feeds. How does a business stay relevant in such a fast paced environment? These social media tools will make it easier to be constantly up to date.

Hootsuite
This website is definitely a lifesaver when it comes to busy schedules. We all don’t have time to constantly be on every social media platform all day long updating new content. Hootsuite is a great tool to schedule posts so you don’t have to worry about it. You can choose to upload to Facebook, Twitter, Instagram, Linked In, and more. It’s a great way to always show face on social media everyday. The hard part about scheduling posts to far in advance is that new content to share is coming out daily. It is important to not schedule things a week out, when it was relevant three days before then.

Bitly
Adding links directly into posts or on social media sites is a great way to get customers exactly where you want them to be. No one likes searching around and having to find a website page on their own, so linking your customers there will insure there is no frustration trying to find anything. Bitly is a great tool to shorten those long links that make your Twitter post too long or your social media cluttered. It keeps everything nice, clean and professional.

Sniply
This website is great for when you are promoting a product or service. Let’s say you are in the travel company business. You either write or find a blog post written about beautiful Cancun, and want to let consumers know why they should go there. This post says nothing about you or your business, but you want to create an ad so it shows consumers a link to book their travel with you. This is where sniply comes in. You create a link that displays an ad on the webpage. That way as people are reading the blog posts, they also see this display across the bottom of the screen. This is a great way to get clicks directly to your website while people are already thinking about the place they want to travel.

The great thing about all of the websites is they offer analytics. Being able to track your posts and clicks on links makes it easier to know what your consumers want. Keeping up with social media and all the new trends is already hard enough, and there is no reason to make it any harder. All three of these websites make it easier for your business to drive traffic to your website, and in turn hopefully increase sales.

7 thoughts on “Social Media Tools You Should Know About

  1. Your video was perfectly clean and straight to the point, I loved it. I have been using TinyURL for years but lately I have been using Bitly instead. I have never used Sniply before but really want to now. Thanks so much for teaching us how to use these cool sites!

  2. I learned so many neat and interesting things about your blog post and Youtube video and I must say this was spot on. Your explanation in your video and the step by step process of what each social media tool is and how to use it will really help people when wanting to learn about them. I’ve heard that you can schedule when you want something uploaded on Youtube, but I didn’t know that you can do this for numerous other social media sites. I might have to start using Hootsuite based on your explanation and how easy it is to use too.

  3. I love love this post. I didn’t know about any of these sites. I love that you gave three different sites that help social media users in three different ways. Your video really supplemented your article and was easy to follow but extremely informative. I will be using these in the future. Great post!

  4. Hi Marissa–
    This blog post is right up my alley. I have extreme OCD and as soon as I read about Hootsuite, I immediately went to check it out. I particularly enjoy how you focused on social media tools that aren’t mainstream. You went above and beyond the standard of Facebook, Twitter, Instagram, and researched sites that actually made sense to people of the working world. Kudos to you!

  5. This blog post is really great! I have trouble with some of the different social media and digital media tools from time to time and this really helped. The best part is that I can take what I learned from your video, and apply it directly to building some of my profile and professional image. I am getting more and more interested in interactive media as our class progresses and this is an amazing addition that will help me in the future.

  6. Before I clicked open to this page, I was sure that I would know at least some of the social media tools you chose to write about. I was surprised to learn that I was not familiar with any of the three listed above. All of the information and various details you shared were extremely easy to follow along with because of your use of screencasting to create/record your video. This is a tool I have yet to use, but wasn’t aware of how easy it was to do until I began this module. You definitely went above and beyond to teach us all some useful tricks. Thanks!

  7. You did a great job highlighting some of the less obvious social media tools. We constantly hear about Twitter, Facebook and Instagram, but not so much about the tools that help us use these networks more effectively.

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