According to “Facebook Journalism 101”, “If content is king, then distribution is queen.” There is so much truth in that statement. If you are writing the posts, but aren’t putting it out there then how are people finding it? Throughout my internships I worked with both Twitter and Facebook. Both social media applications are very important when it comes to helping promote blog posts and your website. I would be in charge of writing a blog post for the website, and then creating tweets and Facebook posts to help direct people to the post, which then can lead to drive traffic to other parts of the website to hopefully purchase the products. From personal experience using both of these social media websites, I must say they play an important role when it comes to the overall success of blog posts being read.
Something I enjoyed looking at after I posted to Twitter or Facebook were the analytics. Being able to see how many people you reach, the amount of shares, and likes is really important to see what is working and what is not. Applications like Hootsuite were great for scheduling posts so if I wasn’t in the office one day, the posts were still being shared to the social media sites. There are so many other tools being created to make using social media sites even easier it just doesn’t make sense not to use social media.
“The Journalist’s Guide to Twitter” discusses how Twitter can be used as a tool for journalists. Twitter is very up to date on what is going on. It gives real time coverage, which is an opportunity for journalists to stay current on what is going on. It is a great tool to network with others in the same profession, to engage with readers, and to stay updated with what is going on in the world.
Facebook and Twitter are also great resources to use to share other stories and posts relevant to you, and what you also write about. It is a great way to share content, and also engage with readers. Of course there is always a downside to social media. Companies, bloggers, and journalists need to be careful what they post about when it comes to certain issues. Taking a stance one way or another can either help you or hurt you. It is always important to stay appropriate and professional.
Social media, specifically Twitter and Facebook, are tools that are here to stay. If you aren’t using it, but your competition is then you are at a disadvantage. Using social media professionally is a great way to share your blog posts with the world.