Technology is here to stay. There is no getting away from it especially since it is changing and advancing more and more. Journalists, specifically those who are used to writing strictly in print, now need to learn all these new tools to help them stay relevant in today’s society.
Robert Niles discussing this topic in “Newspaper columnists ought to be the perfect bloggers. So why aren’t more doing it well?” Niles explains how engaging with an audience online is necessary today. Switching over strictly to online forums isn’t necessary, but using all the new technology as tools definitely is.
With younger generations, such as mine, technology and social media sites are used every day and typically all day. Yes, some people in the younger generations may read the newspaper, but not all. To reach a wider audience, columnists and journalists need to have a following online, whether it is through a blog, Facebook, Twitter or all of these tools.
Something important to remember here is that there are different generations who are consuming news. There are the older generations who enjoy reading the newspaper and more traditional mediums, but then there are the younger generations that primarily use technology to receive their news.
According to “What audiences think of journalists’ social media use” by Denise-Marie Ordway, 63% of Facebook and Twitter users get their news from these social media platforms. Using these tools is an important way for columnists to reach that large audience that is primarily getting their news from social media.
The article explains how readers, especially the younger generations, do enjoy when journalists are engaging with them online, but the journalists’ professional reputation is questioned. But here is the thing, millennials and younger are the next generations. We are what matters most when it comes to staying relevant today. The amount of technology that millennials use everyday, and how we receive our news shows that it is important for columnists to get started with the new technologies.