In a world that revolves around technology, most companies and professions are being forced to change with the times. This is no different for people, like myself, who work in the news business. Reporters are expected to report, obviously, but in order to be trusted and respected sources of news, they are expected to do much more than that.

Multimedia news is growing and people in the business need to grow with it. Stories are not just written, printed in the paper, and delivered to people’s doors anymore. The number of ways people consume news is infinite, and a good journalist should have the drive and desire to get their stories out on as many platforms as possible.

Using social media to tease and link to stories helps reporters build a following and readership. Using photos, videos, data, charts, maps, soundbites, etc. keep the reader interested and engaged and allows for more stimulation than black ink on a page or screen does.

Some news organizations have begun to master the multimedia world. The New York Times did just that with their recent piece on the Memorial Day killings in Chicago. In my opinion, this article is an exemplary of extraordinary multimedia use. The online article includes video compilations of footage from the scenes of the crime, photos with amazing quality and composition, a timeline-like arrangement of photos and videos, scanner audio, social media posts from victims just before their death, statistics and maps and anything else they could do to add an extra element to the story. This article is an excellent piece of journalism an an example of why more journalists should want to learn all of the skills that go into creating a masterpiece like it.

The Wall Street Journal created a video about the importance of journalism organizations adapting to the use of mobile devices to consume media. Employees of well-known media organizations give testimony to the importance of creating an experience for readers beyond just words on their devices.

Journalism has changed. The world has changed. Journalists who plan on being successful in this ever-changing business need to be able to adapt.


4 thoughts on “Journalists enhance stories with Web 2.0 technology

  1. I really enjoyed your post! Your examples are great and they completely support your idea. I also liked the sentence you ended with, I think it leaves a short, but powerful statement to resonate with the reader!

  2. I appreciate the two (2) points you brought up in your post: how a “good journalist should have the drive and desire to get their stories out on as many platforms as possible” and “using social media to tease and link to stories helps reporters build a following and readership.”

    I personally am not one to be an active social media user, but these two points you brought up in your post made me sit back and think how crucial social media is to further a career. I enjoyed your last sentence of your post as well; the entire post kept me interested the entire time! Thank you for that. 🙂

  3. Thank you for giving examples of articles that you believe did a good job using multimedia! In Robert Niles’ “Newspaper columnists ought to be the perfect bloggers. So why aren’t more doing it well?” article, he mentioned a journalist that felt like time was being taken away from reporting and writing because they are asked to use so many new tools but The New York Times article you provided is a perfect way to dismiss that notion. Because of the photos and videos and even the citizen journalism, it allowed the story to be richer. Great article!

  4. Loved the WSJ video. Jim Roberts’ opening quote was extremely powerful and relevant to the material covered in your post. Good job!

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