Social media is not just a fun place to visit. It is a professional writer’s dream! Journalists can update followers and connect with their readers quickly and easily through Twitter and Facebook. Twitter can reach so many through concisely written tweets. Utilizing only 140 characters is a great challenge and feat. It allows for more accurate reporting with as much finesse as possible. Facebook can allow for some personality of the writer while still giving the writer a professional tone and look. Social media is a rough diamond that a journalist can learn to polish into a diamond by finding what works for their audience.
According to Business Insider, Journalists should put this idea into their use of social media, “it’s a marathon, not a sprint. And you should obsess about getting to the finish line in the marathon, not about each “beating expectations” with each individual mile-time.” Use social media and see what happens but do it responsibly. Many journalists fear that they can overstep their boundaries or lose their jobs yet they do not try to use this free source of media. It’s amazing to see what it can do. Social media allows for many followers to know your social media presence. If you tweet or post well, that can lead to new followers and more successful reporting. To be a top social media journalist, one has to try to engage their audience. Post. Tweet. See what happens!
Journalists should be required to learn how to make social media work for them. Post relevant, factual stories and engage your audience. Posts and tweets should be appropriate and professional. They can have personality but report the story well. It’s a balance of personal and professional that helps to connect to a larger audience base. It’s not just about the event either. A journalist can do their job while making a difference in their audience’s life.
We live in a new world and its time for #socialmedia to explode for young and old journalists who are ready to take it head on.