Journalists need more #socialmediababy!

Social media

Social media is not just a fun place to visit. It is a professional writer’s dream! Journalists can update followers and connect with their readers quickly and easily through Twitter and Facebook. Twitter can reach so many through concisely written tweets. Utilizing only 140 characters is a great challenge and feat. It allows for more accurate reporting with as much finesse as possible. Facebook can allow for some personality of the writer while still giving the writer a professional tone and look. Social media is a rough diamond that a journalist can learn to polish into a diamond by finding what works for their audience.

According to Business Insider, Journalists should put this idea into their use of social media, “it’s a marathon, not a sprint. And you should obsess about getting to the finish line in the marathon, not about each “beating expectations” with each individual mile-time.” Use social media and see what happens but do it responsibly. Many journalists fear that they can overstep their boundaries or lose their jobs yet they do not try to use this free source of media. It’s amazing to see what it can do. Social media allows for many followers to know your social media presence. If you tweet or post well, that can lead to new followers and more successful reporting. To be a top social media journalist, one has to try to engage their audience. Post. Tweet. See what happens!

Journalists should be required to learn how to make social media work for them. Post relevant, factual stories and engage your audience. Posts and tweets should be appropriate and professional. They can have personality but report the story well. It’s a balance of personal and professional that helps to connect to a larger audience base. It’s not just about the event either. A journalist can do their job while making a difference in their audience’s life.

We live in a new world and its time for #socialmedia to explode for young and old journalists who are ready to take it head on.

 

 

Journalists: Please embrace the future!

Paper and Computer

Journalism, today, needs to be as exciting as social media for future generations. It’s not just about the written word on paper! Print format has changed from ink and paper to live streaming events as they are happening. Social media can be done well and branded by journalists if they take their time and know their audience.

Old formats that cry for deadlines, editing information, posting on social media as soon as possible are not what the young public wants. Writing is an important skill but it’s not enough for journalists anymore. The audience for news, today, are technologically-savvy younger individuals who want to not just read the news but experience it. They want to know their journalists and see what they are doing as they do it.

Journalists need to move from newspaper writing to blogging to get these consumers engaged. Social media sites are what these consumers want.

Newspaper columnists need to be the perfect bloggers who brand themselves well for their targeted readers! These journalists use social media just like everyone else so they need to use it as a tool for their craft. They have more access to digital information on sites like Tumblr, Twitter, Periscope, Facebook, etc that can be given to audiences. Branding our social media is hard work and takes dedication to do but it’s worth it in the end. In the Online Journalism Review’s article “Newspaper columnists ought to be the perfect bloggers. So why aren’t more doing it well?” author Robert Niles points out that journalists need get their audience in an “ongoing conversation” so that they stay interested and engaged with their writer. The RJ has not really used this strategy but our local Television channels use live events and podcasts to entice readers to watch more.

Online journalism needs to be embraced since it is the wave of the future. This medium is not utilized as much as it can be. Many journalists need to see it for their own career advancement and writing portfolio.