Journalism, today, needs to be as exciting as social media for future generations. It’s not just about the written word on paper! Print format has changed from ink and paper to live streaming events as they are happening. Social media can be done well and branded by journalists if they take their time and know their audience.
Old formats that cry for deadlines, editing information, posting on social media as soon as possible are not what the young public wants. Writing is an important skill but it’s not enough for journalists anymore. The audience for news, today, are technologically-savvy younger individuals who want to not just read the news but experience it. They want to know their journalists and see what they are doing as they do it.
Journalists need to move from newspaper writing to blogging to get these consumers engaged. Social media sites are what these consumers want.
Newspaper columnists need to be the perfect bloggers who brand themselves well for their targeted readers! These journalists use social media just like everyone else so they need to use it as a tool for their craft. They have more access to digital information on sites like Tumblr, Twitter, Periscope, Facebook, etc that can be given to audiences. Branding our social media is hard work and takes dedication to do but it’s worth it in the end. In the Online Journalism Review’s article “Newspaper columnists ought to be the perfect bloggers. So why aren’t more doing it well?” author Robert Niles points out that journalists need get their audience in an “ongoing conversation” so that they stay interested and engaged with their writer. The RJ has not really used this strategy but our local Television channels use live events and podcasts to entice readers to watch more.
Online journalism needs to be embraced since it is the wave of the future. This medium is not utilized as much as it can be. Many journalists need to see it for their own career advancement and writing portfolio.