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Blogging and Branding

Image from dhester on morguefile.com

Image from dhester on morguefile.com

With people getting busier and taking advantage of easy access to information through social media, it seems only fitting that journalists should adapt and do the same. Old-fashioned columns are great, but they are also limiting the conversation that could occur if the topic was brought online. In order to keep up with changing times and cater to the audience, journalists should put some effort into newer journalistic techniques. Like the article, “Journalists ought to be the perfect bloggers” says, creating an online community is important, especially since it enables conversation between the journalist and their readers. It may take some time to learn the newer techniques and it requires upkeep, but that’s part of doing something you love. Even though catching onto the latest trend, going viral, and gaining a bigger audience sounds daunting, it’s worth a shot to try and create a brand for yourself online. You have to be passionate about it and fully commit yourself, even if it results in constantly checking Twitter or your blog. Plus, this keeps lines of communication up. Not everyone reads print newspapers, so it would welcome more of the online users into the community. This article explains how the online community shares information and why journalists should keep up with new techniques to reach out to them. Doing this would also add a personal touch. If readers could give feedback knowing journalists could quickly reply or acknowledge their commentary or experiences, they might be likely to return to the blog or Twitter profile. Print columns serve their purpose, but engaging with others is what fosters discussion and makes people care about what they’re reading, especially if they have easy access to do so. Overall, social media is being utilized more and more, and print is gradually dying out, so why not take advantage of all the tools you possibly can?

~ by hayleyv on June 12, 2016 . Tagged: , ,

4 Responses to “Blogging and Branding”

  1.   lawrenl Says:

    Hi Hayley,
    You made some really good points, especially about the communication between the author and reader. But how much communication is too much communication? Can there even be too much? As someone who works for a newspaper, I get phone calls and emails about stories all the time and sometimes they are really great and constructive and other times I feel like I’m being trolled, disrespected, and wasting my time defending my work. It’s difficult to balance and allowing that communication to be even more accessible and easier could exhaust the author.
    Just a thought 🙂

  2.   rachelp Says:

    I agree, journalists should most definitely be adapting. Any journalist who refuses to learn these new techniques is simply lazy and will soon get left behind if he/she hasn’t been already. I really love the sense of community that digital journalism has created. Sure, readers used to be able to mail in letters to the editors but it doesn’t compare to comments sections and having the conversation unfold for everyone to read. It’s important for journalists to encourage conversation among readers so that people can engage with the writer. This builds a following for the journalist as well.

  3.   Caitlin Says:

    I agree that old school journalism lacks many of the beneficial features we now have as modern day journalists. Establishing connections and creating a following amongst your audience are two things extremely unique to this up and coming generation of journalists, and technology has only made this easier. Creating platforms for reader feedback and interaction amongst an online community is something that journalists, young and old, should be using to their advantage. Nice post!

  4.   samanthak Says:

    I think you make some fair points that traditional journalism does lack in a few ways compared to Web 2.0. It is harder to adjust and do certain things the traditional way with digital journalism. However, I believe that traditional journalism does include important fundamentals and an essential foundation. This will help journalists who can then go on to learn the skills necessary for digital journalism. I like that you pointed out the connection between the writers and readers. I think this is the key differential element between traditional and digital journalism (aside from platform). There is definitely more of a sense of community with online journalism. Great job!

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