“Just add me on Facebook. Are you following me on Twitter?” These platforms are known as two of the top social media websites among a variety of audiences. There are obviously other ones like Instagram and Vine, but those have more of particular audiences. Facebook is the largest and most used social media platform to this date. According to Expandedramblings.com, “1.28 billion people use Facebook with 34% being ages 18 to 29 and 45% being ages 65 and older.” Twitter is the second largest with “almost of half of the users (46%) tweeting everyday.” To see other interesting statistics about social media, please visit Business2community.com. We all know that social media is used to interact with others. Well obviously, it has the word social in it. It’s a great way of connecting and meeting people you’d never get a chance to meet in real person. This makes it a great tool for journalists. Well, at least for those who know how to use it correctly. Journalists are given the opportunity to use free platforms to grow their audience and spread their words. They can also be more personal. Journalists are able to monitor their readers opinions and answer any questions they have. There is one downside to this. If you respond to a couple of questions or opinions, then everyone will start expecting answers as well.
The most important way journalists are using Facebook and Twitter is publishing. In my opinion, there are two types of posts or tweets that journalists normally use. For breaking news or quick information, they tweet or post directly onto the site. This is normally used to benefit the audience or readers. These publishings will help all of you who are just like me, lazy. Audiences can read this information without going to a third-party website or reading a full article. The second type is “sharing.” These usually attach a link to their own full article or another. Most of their stories have already been published to their news organizations sites. In order to reach more people, journalists will insert links into their posts or tweets. They can measure link clicks and other in depth information by using several different social media analytic tools like Sprout Social, Simply Measured or Tweetdeck. In my opinion, the easiest way to see if people are clicking your links is by making the link into a bit.ly. This shortens the url and is trackable through the website.
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