As a journalist myself I see that sites such as Twitter and Facebook can be great tools for any journalist. With technology advancing and the ways people receive their news changing, it seems that sites such as Twitter and Facebook are the easiest and fastest way to grab readers’ attention.
There are many ways in which Twitter or Facebook could be used for professional purposes. Journalists can use these sites in order to post about recent stories they have written, or to share breaking news. They can also use these sites to create a dialogue with their readers. Replying to one reader at a time may be much more time consuming than addressing all of your readers in a post, although ideally I would prefer to respond to each reader individually. Using sites such as Twitter and Facebook allows journalists to share the most important information from their stories without having to force readers to scroll through the entire post. Those readers who are interested in further information can always click on the link that can be provided in the post. Giving readers the option seems to be a good way to deal with readers in the digital age.
Some things that can go wrong with using Twitter and Facebook are that comments whether good or bad can come straight to you. It also makes your whereabouts easier to access. People can easily tell you have terrible of a writer you are or how terrible you looked on the broadcast that morning.
Since I work at a news station here in town, I find that the good tends to outweigh the bad in the situation involving Facebook and Twitter. In order to use Twitter and Facebook to the best of your journalist ability, it is good to remain concise even though sites like Facebook do not have a limit on characters. Another good writing tip is to make the post exciting enough to draw people into your article. On Twitter, where you have a 140 character limit, it makes the journalist remain concise while still having to be creative with what they post.
Some different ways to track things on Twitter and Facebook are likes and retweets. You can see how many people have shared your page or liked your post through Facebook and you can see how many people shared your post on Twitter by how many retweets you receive. Other sites can be used in order to track how many people have seen your post such as Muck Rack.
Overall, I think that Twitter and Facebook are the most effective ways to reach readers on the go, which most readers seem to be now-a-days. If the journalist keeps their posts concise and interesting I think that only good things can come from using these sites to inform readers.