Technology continues to emerge. We now live in a world where Web 1.0 is a thing of the past and Web 2.0 continues to grow. This is affecting what is now called “traditional media” or “print media” as more of their readers are transitioning from printed media to online media. The only way to survive in this evolving world of Web 2.0 is to evolve with it.
Like most things in life, the transition of a journalist from print media onto digital media has its ups and downs. It takes more time to post online then it would for print media. Journalists now have to worry about formatting a blog online, posting on various sites such as Twitter and Facebook and don’t feel that they are receiving the same reach as print media is.
Although some of this may be true, technology continues to advance, making it easier for bloggers to format sites without having to have too much knowledge in digital coding. We have to acknowledge that different types of social media will continue to evolve and it is our responsibility to adapt to the world around us. The reality is, most people today receive their news online, whether it is a newspapers website, Twitter accounts, of by buzz online.
It may be difficult for traditional journalist to adapt to this change, however, there are some great benefits that come from Web 2.0. Through Web 2.0, people have the ability not only to publish faster and wherever they might be, but it also allows the reader to respond. Web 2.0 has brought our world the ability to actually communicate with each other. We can post comments, respond to posts, share a story, or post our own ideas on the web.
Technology will continue to evolve and online media will continue to grow. As journalist, it is our responsibility to adapt and continue to share news where readers are looking for it. If we are unable to do this, we will not be successful as a journalist.