Journalism has changed immensely in the past decade. Traditional articles can still be found in local and national newspapers, but it is quickly dying off. According to BBC’s article and video, “Is there a future for local newspapers?,” a journalism professor states that it is the cost of print that is killing the industry. These costs are forcing journalists into a medium and strategy that is more cost effective to spread their stories: Web 2.0.
The introduction of news blogs, websites and social media has changed the industry forever. Many believe the adoption was only caused because of print costs, but I believe that it was only because of one reason: Millennials. The Millennial generation is taking over as the primary consumer for every industry, especially news. According to Ypulse’s study, “Millennials and News, Fact-Check,” more than two-thirds (68 percent) of Millennials consume their news through social media, 63 percent consume it through word of mouth and 62 percent consume it through websites. These statistics prove that journalists need to adapt to Web 2.0 in order to stay relevant and successful within this generation.
Adapting to newer platforms will always be hard. Journalists who are having problems need to take it seriously and invest their time into mastering the “virality” strategy. For those of you who don’t know what “virality” is, it is the the tendency of an image, video or information to be circulated rapidly across the internet. Journalists need to think of Web 2.0 as platforms to personally engage with their audience instead of just another chore. These platforms, especially social media, have the power to increase your audience drastically. Once again, the Millennial generation is now the most targeted audience among industries.
The news industry hasn’t had very many changes since “Yellow” or “Gonzo” journalism. Companies are adapting to new technology and it’s time for journalism to do the same. In my opinion, print media will be completely gone by 2030. Well, at least the smaller news organizations. This gives journalists and organizations 16 years to become experts in Web 2.0 or whatever Web “#” it is by then.