Although the main goal of columnists is to speak their opinion on several different topics and guide people through their information, allowing those readers to have a voice adds more credibility. When thinking about columns, dozens of emails flood the newspapers and magazines from readers expressing their own opinions. If the stories are meant for the readers, why not digitize and allow the readers to have their own voices.
People are becoming so bored of the same news and have more attention poured into social media. I refuse to believe that journalism will die when their are dozens of newer outlets to capture readers. Social media grabs peoples attention because it’s personal. The news doesn’t always seem personalized. Writers appear to be talking at their readers, instructing them on the appropriate paths to take. This is a main reason why readers choose to turn the channel or put down the paper. They’d rather spend time listening to someone tell them news that pertains to them.
One of the main arguments against digitizing to social media and even blogs is the extra time commitment. Writers appear to be worried that keeping up with ongoing conversations with their readers will take away from precious time for researching and writing new things. However, writing isn’t about finding the story and forgetting about it. A good writer gives their piece life and should aim to keep it alive. Blogger Robert Niles hits the nail on the head referring to columnists writing and digital media. “The best write in a lively voice and forge a strong connection with their readers.”
Digital journalism allows for constant communication on what the people think is important.More time on one topic could in the end be more beneficial for the news organization and journalism in general. The main factor behind the downfall of journalism is reader participation. By intercepting the readers in their most popular social outlets, the media will have the upper hand in communication. Readers will have the ability to view exactly what type of news pertains to them and have an active conversation on the subject.
If journalists took hold of this digital idea, journalism would be incapable of failing. Journalism is about finding the truth and getting that information to the people. It doesn’t matter if it’s television, radio, print, or digital media, a journalists responsibility is to report what’s going on. Adapting to the digital future is just part of the job.