More and more people are choosing the gather news from websites, blogs and social media sites. As the way that people traditionally consumes news changes, journalists need to embrace the new format to continue to reach audiences and provide good news content.

With social media and the creation of blogs it is easy for the regular person to engage in citizen journalism. The problem with citizen journalism is that it could lack the quality and ethics a skilled journalist might bring to a story. Journalists need to adopt an online presence past the traditional realm of media in order to continue providing content that has good storytelling and accurate facts.

When journalists incorporate social media into their repertoire they have a chance let their followers know what is happening in the world before there is a formal news report on the subject. Social media sites make news accessible and allows journalists to distribute information quickly.

A positive of journalists choosing to adopt online platforms is that they can have the chance to be creative and have less constraints than if they were reporting on traditional platforms. In How blogs have changed journalism, writer Felix Salmon says he has a more conversational voice on his blog. By creating a blog journalists have the freedom to add more of their personal views on a story and not have to follow the traditional route of only providing the facts of the story. As someone who actively reads blogs of other writers I enjoy hearing their opinions on different topics.

Online platforms give people a wide range of news sources. It allows journalists to connect with their readers and have an open dialogue between them.  These platforms also give journalists a chance to create a strong online presence that can give them the opportunity to grow and build their brand.