Growing up, blogs have not been recognized as the most flattering, or proper, form of journalism. Bloggers have gotten a reputation of being merely a random person at home, sitting on their computer, throwing out whatever random though pops into their head. However, much more recently, blogging has become the go-to for journalism. Blogs are hard to define as “journalism” due to their lack of professionalism. Anyone can have a blog, but not anyone can be a journalist.
So, the thought of a journalist becoming a blogger just seems ludicrous, right? Wrong. Blogs are one of the most easily accessible forms of journalism. People often go in search of blogs, looking for ones that are specific to a topic they are interested in. Many large newspapers have created blogs to accompany their online circulation, in hopes of creating more traffic for their site. Because, in today’s world, what matters most is page views.
Blogs give journalists the opportunity to talk more openly about topics and interact with readers. Through blogging, they may not be confined to just one topic, but be able to shed light on other interests of theirs.
Using a blog also helps journalists to reach newer and broader audiences. Blogs are not confined to the pages of a newspaper, but rather, continuously evolving through every click of a mouse. It is also much easier to connect a blog post to links and pictures, or even videos, giving the readers a broader sense of what is going on, leaving the reader with an endless wealth of information at their fingertips.