Although Facebook and Twitter may have started out with no intention to serve a journalistic purpose and many still believe that entries that are posted on either sight, have no journalistic content, why is it that everything I have learned about the Facebook and Twitter have been through my journalism classes?

It’s amazing to see how advanced modern day technology has evolved just within the last decade. It’s no secret that in today’s society people along with technology are advancing right before our very eyes and  Facebook and Twitter are no exception. No longer only known for chatting with friend or family or just a way to pass time; but now the sites are a vital part of today’s business society and can serve a journalistic purpose. Just like Leah Betancourt said,

“Journalists are using Twitter to engage with their audience, connect with sources and continue building their personal brands.”


Facebook and Twitter are now considered be the new forms of networking, marketing, blogging and establishing who you are as a brand; but most importantly Facebook and Twitter are two ways to keep society constantly updated on current events as soon as they occur. Journalists now have a way to constantly update their following with breaking news stories, status updates, and constantly let your voice be heard.

With today’s technology you can get instant updates, or automatic news alerts sent your email, phone, or computer. It’s a way to keep society, “in the know” because according to Twitter in Plain English people feel left out if they don’t know what’s going on.

Facebook and Twitter are perfect ways for all people to communicate to with their audience in a way that is quick and concise. The social sites force users to create message of only a certain amount of words and characteristics. They allow users to get alerts, updates, and general information just by reading a few sentences, which is exactly why Facebook and Twitter are still expanding and journalists are now taking a more active role using the social media sources. Facebook and Twitter allow journalists to capture their audiences attention in a few sentences. However, in order to do so, according to Ann Hadley, Everything I need to know About Twitter I Learned in J School, you must follow certain steps. Here are just a few: make every word count, consider your audience, and provide context. All guidelines journalists follow whether they are writing for a newspaper, or a magazine.

While some believe that Twitter and Facebook are social networking sites that were primarily targeted to the younger audience of today’s generation, like college students, and the sites support no journalistic purpose, I am inclined to disagree. Though it is true that the media sites were created fairly recently and “kick started,” by the “younger generation” so to speak, Twitter and Facebook have now evolved in society as social phenomenon that everyone can use, especially journalists. Twitter and Facebook are two sources of communication that are highly beneficial to people of all age groups and can indeed serve a journalistic purpose.

The social media sites have become a way for business’s to reach out to their customers, friends and family to reach out to their loved ones, and for professionals to establish their following, credibility and build their brand. Journalists are not different.