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What You Need to Know About SEO

Photo courtesy of

Photo courtesy of

If you’re on the job market looking for a position in the journalism, business, and advertising field, there’s a new skill that many companies are looking for.

The list of requirements will almost always include, “SEO knowledge.”

But what exactly is SEO?

SEO stands for search engine optimization.

According to, “It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”

In simple terms by, “SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.”

In my article, for example, I’m utilizing the art of SEO by using the words “SEO” and “search engine optimization,” consistently and efficiently. My web article will potentially rank higher than other articles that don’t utilize those keywords enough.

And that’s a big part of what it is: keywords and just how well you use them.

But why is it now a requirement for professionals?

Journalists and SEO

As journalism transitions from being print-centric to web-centric, SEO has become more important for journalists to utilize and learn about. Journalists with SEO knowledge will not only have more hits on their articles, but they are also helping the news website or news institution that they work for to gain more traction.

Bloggers and SEO

It’s hard to gain a following as a new blogger, so knowing SEO will ease at least a little of that dilemma. Knowing how to rank higher in search engines will allow readers to find you and your work. A new blogger with SEO knowledge will certainly have more readers than a blogger who doesn’t. It’s a great stepping stool to gain more readers and followers.

Advertisers and SEO

While most advertising companies prefer paid advertising, familiarizing with SEO is still important. Paid advertising is a powerful tool but SEO still helps to get more clicks. It adds higher traffic to paid advertisements. Read here to learn more about that.

Businesses and SEO

Businesses are at a disadvantage if they don’t utilize SEO in their business websites. There have been many arguments that SEO and content marketing do not go hand in hand but I disagree with that argument. SEO and content marketing actually overlap and help each other.


Because of the recent technological advances, SEO is more prominent than ever. People are so used to using their smart devices in a fast-paced manner so when they use search engines, they’re used to clicking the first links that they see. SEO is crucial to be in higher ranking.

Many companies have created a position for SEO specialists because of this.

“[SEO] makes it easier for the customer to spot what they’re looking for,” said Erika Paman-Mercado, Connection and Innovation Catalyst for the Zappos Customer Loyalty Team. “When people put keywords in, they can’t find Zappos at the top. If the search engine finds us higher, it’s an opportunity for higher conversion for us.”

Watch this video below to see what SEO ranking factor professionals must master this year.


  1. biancac wrote:

    SEO is so important and I’m shocked whenever I hear someone working in any field related to putting content up online say that it’s not worth putting the extra effort into. There are more websites out there than can be counted now, so it’s crucial to be able to stand out. Great post!

    Thursday, July 7, 2016 at 12:08 pm | Permalink
  2. Howdy, I think your site may have program closeness issues. When I look at your blog site page in Safari, it looks fine however when opening in Internet Explorer.It makes them cover. I simply anticipated that would give you a vigorous heads up! Other then that, astounding post.

    Thursday, December 8, 2016 at 6:52 am | Permalink

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