When the audience began to shift away from print and toward digital media, journalists had either embraced the new technology or they hadn’t. Implementing Twitter, Instagram and other social media techniques is vital for the modern journalist in this ever-growing digital age. The use of a blog may be one of the most effective ways a journalist can gain a bigger audience and learn these latest techniques in the process.

The Internet and new emerging technology has allowed reporting to go beyond the traditional approach
The Internet and emerging technology has allowed reporting to go beyond the traditional approach

Establishing a blog allows any journalist to build a stronger bridge between their articles and their audience. Through social media or even the comments section, the audience can engage more than ever before. Finding an audience base is extremely important, and social media makes the search easier.

Conversation can be initiated by posting an article link on Facebook or sending out a tweet. Many news organizations like The Guardian use Twitter to share their latest stories. Having social media implemented in large networks is a strong indicator that having experience with these growing technologies is becoming more and more vital as a reporter, especially one fresh to the field.

Although major news networks are establishing accounts associated to their brand, journalists can use this technology to build a better brand of themselves. Adam Tinworth, a business journalist established in West Sussex, England, has used blogging to discuss an array or topics from business models to changes in social media. With over ten years of experience blogging, Tinworth has been able to use his skills to consult journalists in digital media.

In order to keep the audience engaged, a journalist must be able to use their voice somewhere where it will be heard. As of now this means the Internet is the best location to find engagement. Taking advantage of the latest technologies allows a journalist to maintain an audience in a way that just was not possible before.

Photo Credit: FreeImages.com/Wilton Rodrigues

7 thoughts on “Blogging Journalists: Embracing the Digital Age

  1. I agree with you on the ever evolving world of the internet and journalists. Blogs do allow a bridge between journalists work and their audience, and it also allows journalist to further elaborate on a topic that they probably couldn’t do at their “day job.” Engagement is key in this face paced constantly up to date world we live in now. Great read

  2. I agree with you that social media can make creating a base audience much easier, however, sometimes it is really hard for people to create a good social media following that actually interacts. I have seen bloggers who have a lot of followers but not many interact. Great read!

  3. I found your post to challenge my beliefs a bit. When you stated, “In order to keep the audience engaged, a journalist must be able to use their voice somewhere where it will be heard.” In one sense, I do agree with that, but in the other sense, I believe a voice can be heard on several different levels – just like in a traditional approach. A blog just has a way of getting immediate, usually anonymous feedback. I look forward to your future posts! 🙂

  4. I definitely agree with you in that the use of social media and digital measures are “vital” for the modern journalist. it is important to stay relevant and close to their readers. I like the argument you made as to why a blog is important – journalists connecting with their readers on a deeper, more intimate level. We are living in an experience economy and everyone is wanting to find a way to make a simple experience of receiving news all the stronger by reading something extra or who knows what. I definitely appreciated your blog. It made me think, which is always the most important!

  5. In reading you prior comments, I found that your line, “In order to keep the audience engaged, a journalist must be able to use their voice somewhere where it will be heard” was met with slight controversy. However, I’d like to say that I agree with you completely. There are many great writers in the world, just like there are many great singers, athletes and artists. But the truth is that the majority of these talented individuals are never recognized- and it’s because they aren’t on the right platform. In order for journalists to have the most engagement possible, they need to reach as many people as possible. The internet it the tool that allows them to do so. In my opinion, the best journalists are the ones that write craftily, research deeply, and are able to adapt to the digital platforms that modern society craves.

  6. While I do agree that social media is vital for modern journalists, I don’t believe that blogging necessarily is the answer to gaining a larger audience and following. While some journalists may be tech savvy they may not enjoy the essence of blogging or the meaning behind it, to some it could help a lot while others it might just hinder their growth in the field. Engagement is definitely the key but I think there’s other ways than just blogging.

  7. Getting readers engaged is definitely vital for journalists to be able to do, and blogging is one way of having more of a two-way communication than in traditional print media. However, as some of the previous comments have suggested, blogging isn’t the only way. One way print media can be engaging is by having readers send letters to the editor. In a sense this is the same as getting comments on a blog post, except slower.

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