When the audience began to shift away from print and toward digital media, journalists had either embraced the new technology or they hadn’t. Implementing Twitter, Instagram and other social media techniques is vital for the modern journalist in this ever-growing digital age. The use of a blog may be one of the most effective ways a journalist can gain a bigger audience and learn these latest techniques in the process.
Establishing a blog allows any journalist to build a stronger bridge between their articles and their audience. Through social media or even the comments section, the audience can engage more than ever before. Finding an audience base is extremely important, and social media makes the search easier.
Conversation can be initiated by posting an article link on Facebook or sending out a tweet. Many news organizations like The Guardian use Twitter to share their latest stories. Having social media implemented in large networks is a strong indicator that having experience with these growing technologies is becoming more and more vital as a reporter, especially one fresh to the field.
Although major news networks are establishing accounts associated to their brand, journalists can use this technology to build a better brand of themselves. Adam Tinworth, a business journalist established in West Sussex, England, has used blogging to discuss an array or topics from business models to changes in social media. With over ten years of experience blogging, Tinworth has been able to use his skills to consult journalists in digital media.
In order to keep the audience engaged, a journalist must be able to use their voice somewhere where it will be heard. As of now this means the Internet is the best location to find engagement. Taking advantage of the latest technologies allows a journalist to maintain an audience in a way that just was not possible before.
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